Author: Anup Arora

A highly motivated Customer solutions professional, specializing in CRM, Multi-channel marketing and digital transformation engagements. Particularly effective in functional and technical architecture of cloud-based CRM systems, leveraging the Salesforce.com platform, from a project delivery as well as a sales engineering engagement perspective. An experienced Salesforce.com Architect, Consultant & Evangelist with over 14 years of experience in delivering CRM and digital transformation engagements, centered around Salesforce.com as the platform of choice. Have had the privilege of working with some of the best consulting firms as well as delivering solutions for some excellent customers across the globe. Strong believer of “passion for excellence over hard work”, “learning attitude over skills” and “potential over experience”
Journey Builder

Salesforce Marketing Cloud Consultant Prep Series Part 4 – Conceptual Design & Journey Builder

This post in the Marketing Cloud Consultant Prep series covers 2 topics – Conceptual Design and Journey Builder – both holding 12% and 11% weight respectively in the exam. Key areas to cover when you prepare for these sections: Data Extensions and Lists, and the differences between the two. I am again sharing the link to the Salesforce …

Data, Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant Prep Series Part 3 – Data Design

Data Design holds a solid 13% weightage in the Consultant exam. Following the footsteps of the Contact Builder , Data Design also covers areas that are essential for Marketing Cloud consultant to recommend the correct data management strategy as part of the implementation To begin with, get to know the various data objects that are …

Contact Builder, Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant Prep Series Part 2 – Contact Builder

Standing tall at 14%, Contact Builder holds the maximum weight in the Marketing Cloud Consultant exam. In my view, this is the toughest section of the exam, mainly because it will cover the essentials around designing your customer data model, which is going to be the backbone of your Marketing Cloud implementation. Parked under the …

Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant Prep Series Part 1 – Discovery

After having recently taken (and passed!) the coveted Salesforce Marketing Cloud Consultant Certification Exam, I realized that preparing for this certification is very different from the other Salesforce Certification exams. Primarily because you don’t get an MC Developer Org to practice, and implementing Marketing Cloud is a different ball game altogether, compared to other Salesforce …