Author: Anup Arora

A highly motivated Customer solutions professional, specializing in CRM, Multi-channel marketing and digital transformation engagements. Particularly effective in functional and technical architecture of cloud-based CRM systems, leveraging the Salesforce.com platform, from a project delivery as well as a sales engineering engagement perspective. An experienced Salesforce.com Architect, Consultant & Evangelist with over 14 years of experience in delivering CRM and digital transformation engagements, centered around Salesforce.com as the platform of choice. Have had the privilege of working with some of the best consulting firms as well as delivering solutions for some excellent customers across the globe. Strong believer of “passion for excellence over hard work”, “learning attitude over skills” and “potential over experience”
Administrator, Marketing Cloud

Acing the Marketing Cloud Administrator Certificate

Salesforce recently released a new certificate to their Marketing track, the CERTIFIED MARKETING CLOUD ADMINISTRATOR credential. The credentials are meant for Marketing Cloud professionals who are involved in hands on tasks related to administration, maintenance, monitoring and scalability of the Marketing Cloud platform. I was lucky enough to get an opportunity to sit through the …

New Release, Salesforce Marketing Cloud Consultant

Marketing Cloud April 2019 Release Highlights

The next release for the Salesforce Marketing Cloud is scheduled to be out in April this year, there are some exciting and much awaited features are coming out to make lives easier Marketing Cloud Administrators and End users. You can access the full list of features & their details on the Official Salesforce Marketing Cloud …

New Release, Salesforce Marketing Cloud Consultant

The Marketing Cloud January 2019 Release Announcement (with my favorite picks!)

The announcement for the next release for Salesforce Marketing Cloud is out and it is scheduled to be available in February this year. While all the details of the new release features can be accessed on the official Salesforce Marketing Cloud Product Release Notes, here’s a quick overview of some of the cool features coming …

Architect Series, Data Architecture, Large Data Volumes

The Data Architecture & Management Designer Certification – My notes & thoughts

After pushing it back for a while now, I finally managed to take out time to prepare and pass the Salesforce Data Architecture and Management Designer Certification (WOO-HOO!!). This also came with a bonus, as passing this certification also got me my “Certified Application Architect” credentials (WOO-HOO X 2!!), taking my certification count to 14 …

Mobile Studio

The Mobile Studio Series – Chapter 3

Working with Mobile Messages in MobileStudio Back with the next chapter of the MobileStudio Series – Working with Mobile Messages. The Marketing Cloud MobileStudio lets you create SMS/MMS messages that you can send out either as part of a Mobile Campaign, or as a Journey interaction. The studio comes with out of the box templates, …

Mobile Studio

The Mobile Studio Series – Chapter 2

Managing Mobile Audience within MobileConnect When it comes to executing SMS Campaigns from Marketing Cloud, you can either make use of Journeys or send out SMS’s to a Mobile Audience from with MobileConnect. Today, I am going to talk about how you can add audience/contacts to the MobileConnect Studio, so that you can send them …

Mobile Studio

The Mobile Studio Series- Chapter 1

Lately I have been working on scenarios that involve text messages getting sent out as part of a Journey interaction, and I have to say I found it quite interesting. But I also realized that using the Marketing Cloud SMS capabilities requires a fair bit of setup & administration around MobileConnect, which you can find …

Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant Prep Series Part 7 – Marketing Cloud Connect

My final post on the Marketing Cloud Consultant Prep series is about the Marketing Cloud Connector, which occupies a small but significant 6% of the exam. Marketing Cloud Connect help you connect your Marketing Cloud application to your Sales and/or Service Cloud environments. The objective is simple – to leverage your CRM data to run …

Email Studio, Reports, Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant Prep Series Part 6 – Reporting and Email Build

My next post on the Marketing Cloud Consultant Prep series, where I am going cover the following topics – Reporting and Email Build. So let’s begin without further ado. Reporting (7%) Reporting is not just about the reports that are available in Marketing Cloud. It also covers the other tracking capabilities that the MC application …

Automation Studio, Business Units, Enterprise 2.0, Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant Prep Series Part 5 – Account Configuration & Automation

Today’s post of the Marketing Cloud Consultant Prep series covers 2 topics – Account Configuration and Automation Studio– both holding 10% and 8% weightage respectively in the exam. Account Configuration : This section is all about testing your knowledge on the MC features around how you setup your MC Account, Business Units and underlying user roles & …