Getting to know Pardot has been on my bucket list for a while now, especially after having worked my way through the various Marketing Cloud Certifications (barring the Marketing Cloud Developer, which is next on the agenda). Having no hands-on experience on Pardot did make the learning curve steep, but the detailed resources made available …
Acing the Marketing Cloud Administrator Certificate
Salesforce recently released a new certificate to their Marketing track, the CERTIFIED MARKETING CLOUD ADMINISTRATOR credential. The credentials are meant for Marketing Cloud professionals who are involved in hands on tasks related to administration, maintenance, monitoring and scalability of the Marketing Cloud platform. I was lucky enough to get an opportunity to sit through the …
Marketing Cloud April 2019 Release Highlights
The next release for the Salesforce Marketing Cloud is scheduled to be out in April this year, there are some exciting and much awaited features are coming out to make lives easier Marketing Cloud Administrators and End users. You can access the full list of features & their details on the Official Salesforce Marketing Cloud …
The Marketing Cloud January 2019 Release Announcement (with my favorite picks!)
The announcement for the next release for Salesforce Marketing Cloud is out and it is scheduled to be available in February this year. While all the details of the new release features can be accessed on the official Salesforce Marketing Cloud Product Release Notes, here’s a quick overview of some of the cool features coming …
The Data Architecture & Management Designer Certification – My notes & thoughts
After pushing it back for a while now, I finally managed to take out time to prepare and pass the Salesforce Data Architecture and Management Designer Certification (WOO-HOO!!). This also came with a bonus, as passing this certification also got me my “Certified Application Architect” credentials (WOO-HOO X 2!!), taking my certification count to 14 …
The Mobile Studio Series – Chapter 3
Working with Mobile Messages in MobileStudio Back with the next chapter of the MobileStudio Series – Working with Mobile Messages. The Marketing Cloud MobileStudio lets you create SMS/MMS messages that you can send out either as part of a Mobile Campaign, or as a Journey interaction. The studio comes with out of the box templates, …
The Mobile Studio Series – Chapter 2
Managing Mobile Audience within MobileConnect When it comes to executing SMS Campaigns from Marketing Cloud, you can either make use of Journeys or send out SMS’s to a Mobile Audience from with MobileConnect. Today, I am going to talk about how you can add audience/contacts to the MobileConnect Studio, so that you can send them …
The Mobile Studio Series- Chapter 1
Lately I have been working on scenarios that involve text messages getting sent out as part of a Journey interaction, and I have to say I found it quite interesting. But I also realized that using the Marketing Cloud SMS capabilities requires a fair bit of setup & administration around MobileConnect, which you can find …
Salesforce Marketing Cloud Consultant Prep Series Part 7 – Marketing Cloud Connect
My final post on the Marketing Cloud Consultant Prep series is about the Marketing Cloud Connector, which occupies a small but significant 6% of the exam. Marketing Cloud Connect help you connect your Marketing Cloud application to your Sales and/or Service Cloud environments. The objective is simple – to leverage your CRM data to run …
Salesforce Marketing Cloud Consultant Prep Series Part 6 – Reporting and Email Build
My next post on the Marketing Cloud Consultant Prep series, where I am going cover the following topics – Reporting and Email Build. So let’s begin without further ado. Reporting (7%) Reporting is not just about the reports that are available in Marketing Cloud. It also covers the other tracking capabilities that the MC application …